PENNY's story 

I took to the sky with Northwest Airlines in 1987. In 2005 Northwest went through some rocky times. Little did I know my passion would soon develop out of what felt like necessity. Isn’t that how so many wonderful things are realized anyways? 


I registered at an aesthetics school, The Skin Care and Spa Institute in Skokie.  I was able to fly and go to school simultaneously.  After graduation I helped two different doctors open medical spa practices. 


It was time to strike out on my own. 


My friend was opening up a studio in Bucktown called, The Dailey Method.  I opened up a small skin care spa in her studio. I’m always dreaming and curious to learn new techniques. This lead me to open up my own spa on 1920 North Damen Avenue in 2016, Penny Kraft + Co. 


My dreams have only begun coming true.


I believe everyone's treatment should be customized to their own needs. My clients should feel their skin is understood and given the attention it needs. I am grateful to have such a rewarding career that allows me to help my clients feel like the best versions of themselves.